Sun Power Company is a global leader in renewable energy and has developed innovative solar energy for the last 30 years. External EnvironmentExternal environment of a company is a group of factors which plays a significant role for its existence, behavior and performanceTools of Analysis Tools of analysis in the companys external environment include PESTEL, CPM, and SWOT for analysis.
The acronym PESTEL means the political, economic, social and technological factors which affect a company. APPLICATION OF PESTELPESTEL tools of analysis allow a company to take advantages and opportunities before competitors and also to respond to the environmental threats Competitor Profile Tool CMP is an analytical tool used to evaluate a company’s strengths and weaknesses
APPLICATION OF CPM
CPM approach can be used to analyze Sun Power competitors strengths and weakness and launch an effective countering plan.
SWOT TOOL OF ANALYSIS
The acronym SWOT stands for strength, weakness, opportunity and threats that exist in the business environment
SWOT TOOL APPLICATION
SWOT as an analytical too can be used to establish a competitors weakness, strengths and market opportunities/ threats that can be exploited for optimal performance of a company.